As part of the annual press conference, the BMW Group not only looked back on the successful year 2015, as usual there was also an outlook on the current year 2016. The goals and targets of the market leader are as ambitious as they are, because they should also be in the year of its 100th birthday new records are achieved in terms of sales, turnover and earnings. The aim is to achieve a slight increase in sales and pre-tax earnings.
The BMW Group also expressly affirms that it will remain the world’s leading supplier of premium automobiles in 2016 as well — of which there is no doubt at Group level anyway. The question of whether the core brand BMW can stay ahead of Mercedes again or whether the Swabians will succeed in making their comeback at the top after eleven years is much more exciting.
Harald Kruger (Chairman of the Board of Management of BMW AG): “We achieved our ambitious goals for the past financial year. The BMW Group has continued its successful course with the new record and was once again the world’s leading provider of premium vehicles and mobility services in the 100th year of its existence. The exemplary commitment of our employees and the great trust of our shareholders are the central pillars of our success story. In the anniversary year, we pay our permanent employees in Germany the highest profit-sharing bonus compared to the competition. The dividend payment of more than two billion euros to our shareholders for the first time also reflects the company’s successful business development. We are aiming for new records in deliveries and Group earnings before taxes in the current financial year. "
In his detailed speech, Harald Kruger added a little later:
“Our aim is to maintain the leading position in the premium segment. From our point of view, however, the mere number of automobiles sold is not a sufficient measure of sustainability. Only in interaction with other central indicators does a coherent overall picture of a company’s performance and competitiveness emerge.
For us this also includes:
- consistently high profitability,
- Innovative strength,
- the satisfaction of our customers,
- the strength of our brands and
- our attractiveness as an employer.
We are developing the BMW Group in this direction. ”