A few days after the announcement of the partnership with the German bobsleigh and sledge association BSD, the next announcement about the sport is already today. The collaboration with the US Olympic Committee does not only include winter sports in the form of bobsleigh and skeleton, but also speed skating, swimming and athletics.
In addition to sponsorship worth millions, the USOC also has access to the technical know-how of the BMW Group. In addition, the BMW Group with its brands BMW, MINI and Rolls Royce will be the official mobility partner of the USOC and the US teams at the Olympic and Paralympic Games in 2012, 20. BMW will also be on site at the major national events of the four sports associations and present the brand.
Jack Pitney (Vice-President Marketing BMW North America): “As a company that is committed to joy, performance and efficiency, the BMW Group is an extremely suitable partner for the USOC. The USOC’s mission to achieve a consistently high level of competition among its athletes and to inspire the American people is in perfect harmony with our own values. We want to get involved in the partnership in many ways and not limit our contribution to just financial sponsorship. We look forward to having some of the world’s leading engineers and technology experts in our ranks as well as our enthusiastic customer and dealer community with the Olympic and US Paralympic athletes and share our resources for the next six years. "
Scott Blackmun (USOC Chief Executive Officer): “BMW is a strong premium brand that is known for its outstanding competitive spirit and dynamism — just like our US teams for the Olympics and the Paralympics. Bringing these two partners together, who are all geared towards high performance, will benefit America’s top athletes while also offering the unique value of investing in the US Olympic and Paralympic teams. We would like to thank the BMW Group for the comprehensive support of our athletes and the Olympic idea. "
Apolo Anton Ohno (Short track runner, most successful US winter Olympic athlete of all time): “What is really unique about BMW is the will to provide more than financial support and to bring its engineers and technology experts together with Team USA to further improve the training programs.”