Bmw i: premium market leader continues to expand market share

BMW i and iPerformance continue to drive with momentum into the future. Even if cars with conventional drives still play the main role today, there is no avoiding the switch to cleaner and more sustainable solutions in the medium term. In order to be optimally prepared for this turnaround, the BMW Group has established itself as a creator of change and has already secured high market shares in a segment that will sooner or later eclipse conventional drives. By 2025, the proportion of vehicles with electrified drives will have grown to 15 to 25 percent.

Even if market shares such as the current 22 percent among electric cars in Germany, 27 percent in Norway or 17 percent in the whole of Europe cannot be defended in the long term in view of the increasing number of providers, the BMW Group has already firmly established itself in an important growth market. Long before other premium carmakers even sold their first series electric car, the BMW i3 had already established itself as a pioneer and linked the topic of electromobility with the BMW brand in the minds of many potential customers of the future.

BMW i: Premium market leader continues to expand market share

In addition to the i3 electric car, the BMW Group has now also launched eight plug-in hybrids on the market. The i8 sports car was followed by vehicles in almost all segments: MINI Cooper S E Countryman, BMW 225xe Active Tourer, 330e, 530e, 740e, X5 xDrive40e and the BMW X1 xDrive25Le, which is only available in China, offer solutions for many very different needs. Thanks to its broad range, BMW iPerformance has a global market share of 20 percent among plug-in hybrids, and in Germany it is as much as 28 percent.

If you compare these figures with the market shares of BMW in the overall market characterized by conventional combustion engines, you can see their true size: In the home market of Germany, BMW does not exceed an overall market share of 8 percent and is in third place among the premium manufacturers. On the other hand, the BMW Group is currently the third largest supplier on the global market for electric cars and plug-in hybrids. And if the proportion of cars with electrified drives continues to grow in the next few years, the increasingly fierce battle for sales figures in Munich can begin from a position of strength: Others have to catch up.

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